John Such

Simpsonville, SC · 864.581.1825 · john.such@tdsynnex.com

Executive Summary

Channel marketing and business strategy leader with 25+ years of experience across sales, marketing, analytics, consulting, and digital transformation in the technology channel. Proven track record of building revenue-generating programs, leading cross-functional teams, translating data into strategy, and launching new capabilities across distributors, vendors, resellers, and internal stakeholders. Combines enterprise scale, entrepreneurial thinking, and deep institutional knowledge to drive growth and operational improvement.

Professional Experience

TD SYNNEX / SYNNEX Corporation

Senior Project Manager December 2024 – Present

Marketing Manager June 2010 – December 2024

›Leading the development of a comprehensive AI-driven marketing management platform (blueprint) covering planning, execution, and claims, projected to drive 38,575 hours of efficiency and $1.3M in savings.
›Identified and developed 30+ generative AI use cases for marketing in the technology's early mainstream phase, helping shape early NexChat direction.
›Conceived and launched experiential platforms including World of Inspiration and a VR 3D/2D showroom for HPI/HPE, generating $2M+ in program revenue.
›Built and led a digital marketing practice that generated $2M+ in first-year revenue and contributed $6M in digital growth by 2020.
›Led ten marketing specialists and analytics resources supporting VISUALSolv, CLOUDSolv, CONVERGESolv, STORESolv, SERVICESolv, and RENEWSolv.
›Partnered with the Marketing SVP and CEO to deliver a FIRST Robotics event for 80+ executives, driving sponsorships and a first-ever STEM for Girls event with 200+ girls in attendance.
›Authored the first Vendor Guide to U.S. Marketing, which became an annual flagship planning resource for eight years.
›Built and scaled revenue-generating sales-hybrid programs, including RENEWSolv growth from $15K to $350K.

SYNNEX Corporation

Senior Marketing Specialist

May 2007 – June 2010

›Co-developed a landmark $1.2M PRINTSolv plan for HP, including solution architects, dedicated sales support, and custom reseller enablement packages.
›Initiated the company's first content management system, moving the business from basic HTML/JavaScript to a scalable CMS framework.
›Negotiated the transition from D&B to Equifax, generating $600K+ in savings.
›Partnered with the SVP of Sales to create Beyond Distribution, strengthening sales team and customer understanding of company-wide value.

DecisiveLogic / MarketMatters LLC

Founder / Marketing Consultant

January 2006 – May 2007

›Crafted a reseller enablement program for ScanSource and built a Cisco competitive marketing plan generating $100K+ in marketing revenue.
›Led comprehensive brand strategy for PrimeLine Communications and Priority One Security, both brands still in use.
›Developed an early Marketing-as-a-Service consulting model for small businesses using weekly and monthly retainer support.

SYNNEX Corporation

Marketing Specialist

March 2003 – January 2006

›Became the first Marketing Specialist to generate $1M in quarterly marketing funding across HP Hardcopy, Supplies, and Services.
›Created a data-driven communication model and predecessor to PACE.
›Launched the first Follow the Supplies initiative, resulting in hundreds of thousands of dollars in refreshed printer sales.

SYNNEX Information Technologies, Inc.

Strategic Sales Representative

December 2000 – March 2003

›Managed major strategic accounts including Siemens Medical Solutions, GBS, and CDS Office Technologies.
›Closed a landmark $2.1M Panasonic deal with CDS Office Technologies at over 4% profit margin.

Education

Bachelor of Science in Marketing Management

Lander University, Greenwood, SC

1999

Career Highlights

25+

Years Experience

$2M+

First-Year Digital Revenue

$6M

Digital Growth by 2020

38K+

AI Efficiency Hours

$1.3M

AI Savings Projected

$350K

RENEWSolv Growth

johnsuchjr.com · Simpsonville, SC

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